chief executive officer
A marketing strategist with over two decades of restaging America’s most beloved brands, Terri is also an intensely creative thinker who views brands as living, breathing entities. She is the author of breakthrough research on consumer behavior, recall and sensory motivation in the retail environment, and approaches branding with the same zeal that she brings to her watercolors and classical piano playing.
Ever since working in her father’s heirloom jewelry store as a child, Terri has been an expert at making old things new again. Accordingly, she has breathed new life into heritage brands such as Heinz, PAM, Bayer Aspirin, Foster Grant, Luden’s, One-A-Day, IcyHot, ACT, and Allegra. At The Goldstein Group, Terri and her team generate iconic designs and branding initiatives that are informed by past and present insights from the client, the consumer and the competition.
A frequent lecturer at industry conferences, Terri contributes regularly to such publications as Brandweek and Graphic Design USA. She is on the Board of Directors at the Scent Marketing Institute, and teaches at FIT and the Marketing Institute.