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Jun
04
2013

Standing Out Amongst The Best

Posted by James McWilliams

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Aqua_Net_Finalist_HBA

When stacked up against today’s biggest brands, our new rebrand of Aqua Net Hairspray is no silent competitor. HBA Global’s competition for the best new package design has entered its last stage and we are proud to announce that our rebrand of Aqua Net is an IPDA finalist! Taking the design back to its roots, we were able to give the product a style that resonates with its loyal fans as well as with today’s generation, and it’s turning heads. Check out the link here to see how our design measures up to various prestigious brands, and if you would like to vote for us in the competition, click here and hit the “Like” button under our entry.  
Feb
21
2013

Satisfying a consumer itch

Posted by Dennise

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    Allegra Topical   Allegra Topical hits the market!  Chattem extended the Allegra line into topical analgesics and we couldn’t be happier with the result.  It was a satisfying task to extend the brand. To read more about our process, click here.   
Feb
04
2013

Spotlight on Aqua Net’s Redesign

Posted by kikisaxon

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  We are so honored to have Brand Packaging feature our redesign of iconic brand, Aqua Net.  CLICK HERE to read our cover article and get the inside scoop in how our Informed Design Process fueled a successful strategic design…and a beautiful one too, if I may say so myself.