The Shelf Sight Sequence: In Action 30 Years Ago!
Posted by Samantha
We recently noticed while rewatching Robert Benton’s brilliant Oscar-winning 1979 movie, “Kramer vs. Kramer” starring Dustin Hoffman and Meryl Streep, that the principles of The Shelf Sight Sequence™ were already growing in the minds of consumers! In this scene, watch how the young son, (played by Justin Henry) instructs his father on which products to buy based on each brand’s key identifiers of colors, shapes, symbols and words. “We need some cereal! — All right. Which color?”