The Goldstein Group

With a wide spectrum of colors to choose from, finding the perfect color to represent a company or a brand is a challenge. Color is the first thing an eye captures and the brain registers. Therefore, color is the most important and crucial communication vehicle of a company or brand. Selecting a color that effectively conveys your company or product’s identity is essential. Why? Higher distinctiveness and awareness drives brand equity. Ultimately, color creates an emotional bond and reputation that drives loyalty. Read the rest of this entry »

“That’s a cheetah, a cheetah, a cheetah…”

Have you seen this video about this 5 year-old girl named Faith describing to her father what she sees in different logos?
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Mike Esterl of The Wall Street Journal is reporting that Coca-Cola is switching back to the classic Red cans after only one month in the limited holiday edition White can. Why? Because consumers are having confusion over what’s in the can!
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