Design For A New Born

Posted by Darcy

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Screen shot 2011-02-07 at 10.20.58 AMPreparing for a new born is never an easy task, but it can be a lot of fun and certainly creative.  Baby merchandise has come a long way and more than ever you can tailor your baby’s nursery to your style.

As a creative director of TGG I never leave my design sensibilities at the office. Design is one of the most important things in my life and I express it many ways, even with my expecting baby boy. Which brings me to purchasing nursery furniture. It is very important to me that my selections fit my current decor that I’ve worked so long and hard to create.

So in my hunt I came across Little Nest. If you’re expecting or planning I highly recommend this brand. As their website states “Little Nest is dedicated to bringing you modern kids furniture for today’s contemporary family home.”

I just purchased the “cygnet”. It comes in a range of 7 colors and leather options. I went with the royal blue because it compliments my color scheme and this mid century classic will look chic in any room.

Check out their 8 other chairs. Happy shopping!

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Paper, Pratt and Pucci

Posted by Samantha

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Going to work every day in the design capital of the world brings 365 days of unique design inspiration. From street performers to museum row, from graffiti to fine art, New York City is a mecca for creatives at heart, near and far.

For the last two weeks, we at The Goldstein Group were able to view the ravishing paper works by the students of Pratt Institute’s School of Art and Design. DSCN0005With our office just steps away from Macy’s Herald Square, we were able to witness their seven window dedication on Broadway to the students’ creations first hand.

Fashion design, fine arts, industrial design, and interior design students from Pratt collaborated to dress Ralph Pucci’s “GIRL 2″ mannequins. The dresses were constructed using 100% paper.


A Refreshing Redesign for 7UP International

Posted by Brian

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As we’ve seen over the past few months, there have been several attempts at restaging some of America’s most iconic brands. These restages have all been received with different levels of success, as well as public acceptance. The redesign of a brand presents some unique problems… problems not often encountered during the birthing of a brand, line extensions, new product offerings, etc… There are many complex components that can derail (or enhance) the redesign of any particular brand. Restaging a heritage brand, regardless of the brand’s overall health, is a complex endeavor that needs to be executed with the utmost care.

The 7UP international brand restage is as successful as any restage in the past few years. Now, whether or not this will translate into an increase in market share is yet to be determined. But in terms of moving the brand onto the next stage of its life, this is a wonderful case study.

Screen shot 2011-02-02 at 11.20.20 AM By simplifying the graphic language of both the package, as well as the brand mark, the new international packaging has given the brand a crisp and refreshing perspective on shelf. Unlike the most recent Pepsi redesign, appetite appeal has not suffered due to oversimplification, or attempted brand billboarding. We can also see that the design principals instilled in the new logo have carried over to the package… marrying the two, and at the same time giving it depth.

The clear color scheme allows the consumer to immediately associate the colors with flavor, shape, and brandmark. Where this effort separates itself from other recent, and largely unsuccessful redesigns, is that TracyLocke has not ignored the brand’s extensive visual history. The package is immediately recognizable, but feels like a new, and logical step forward for the brand.

Color Me Green!

Posted by Terri

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All too often we forget to practice what we preach! Green is the identity color of The Goldstein Group and as we know the first identifier of a brand – is ALWAYS color.

We selected green to serve as our core identifier 6 years ago to signify the color of growth and renewal which embodies our daily mission; to gain re-appraisal and re-discovery of the brands that we re-stage.

However, I forgot that I too am a brand. This was most recently demonstrated as I walked into a research facility where the moderator was waiting for me. As he approached me with gusto he said “Terri so nice to finally meet you – I knew it was you from your green coat!”

BRAVO – a walking breathing brand truly needs no words!